12/15/2023 0 Comments Tik tok hair stylist![]() ![]() Victoria says in terms of “professional lighting” for her videos, she has a large window in her studio and good lighting installed for the best salon experience, which both help with filming high-quality videos. So just to stick my phone on a tripod press play whenever I need to record at the end of the day. I don't have an assistant, I work by myself. I think that does take a lot of people by surprise, when they ask me, ‘What camera do you use?’ I'm like, I don't, I mean! I do own a professional camera, but I've never picked it up to use it for these. I don't ever filter or anything like that. I don't wanna say I don't put any effort, but I don't put too much effort. “You know what, I really don't put too much effort. She was very humble about her approach (she does it all by herself!): Victoria’s videos are always beautifully curated, colorful and so smoothly edited. So I think people just like to see step by step, what goes into an appointment…it helps people better understand what to expect.” styling process, and then obviously the finished results. “I feel like one of my first viral videos that had to do with hair…one of these where I break down the process from start to finish into three or four parts.I talk a little bit about the consultation and what we're gonna do, and then going into the first step, which is usually lightening or coloring, and then followed by either like toning or a haircut. Victoria says there was a learning curve in terms of figuring out what people really wanted to see on her TikTok account, but once she figured it out, it helped her to create consistently engaging, colorful content that got lots of views and comments. Victoria says that she shares a link to her Instagram page on her TikTok profile where viewers can book appointments and find out more information about her.Ĭreating a buzz for your beauty business with viral TikTok content I’m not super familiar with TikTok, myself (but after this interview, I definitely want to set up an account!), so I had lots of questions for Victoria about how you can specifically “funnel” viewers to end up booking appointments at your salon or beauty business. So they're very specific.”Īs well, she says her content shows up in her ideal clients feeds (their “For You” page) based on their interests, which means the TikTok algorithm works well. ![]() And if in the video I'm doing a blonde I'll put #SanDiegoblondespecialist, things like that. “I always hashtag #SanDiego, so I'll do #SanDiegohairstylist. While TikTok is known for sharing the most viral content from all around the world, it can be an amazing (and free!) marketing tool when used right.įirst, Victoria makes sure to always use local hashtags when sharing content. How to set up your TikTok account to target locally and build your beauty business Whether you’re a salon owner or booth renter, hairstylist or spray tanner, nail artist or wax expert, you can grow your beauty business on TikTok, too. Victoria shares all of her secrets for engagement and business-building in this info-packed interview. If you’ve never used TikTok before as a beauty professional, today’s blog is a must-read, because TikTok is an amazing marketing tool when done right. has impacted my business so much…because people are always watching and I have such a solid clientele now.” My content is reaching people all over the world, which I think is really amazing. ![]() Instead of wasting time and feeling sorry for herself, she started doing makeup and hair tutorials on her cute doll heads on TikTok.īefore she knew it, she’d gained over 225,000 followers and more than 7.9 million likes, and she is learning more and creating more every day.ĭuring the week, she regularly posts her hair content and says that about 80% of her clientele has found her from her content on TikTok! CRAZY! Victoria’s story starts off similar to a lot of beauty professionals these days: she finished cosmetology school at the beginning of the COVID 19 pandemic, when she lost both her salon job and her server job. She built a solid clientele in a short amount of time on TikTok, under the name of “girlorgun”. ![]() Victoria is a stylist & content creator based in San Diego, California. Her TikToks are so fun, exciting and engaging, while also building her business! Have you guessed yet what I’m “Tok”ing about? □ It’s a magical place where you can build your clientele, link up and work with amazing brands, gain sponsorship deals, AND have a ton of fun being creative while doing it. *Psssst* Hey beauty pro…wanna learn about a neat way to gain wayyyy more exposure and engagement than on Instagram? ![]()
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