12/16/2023 0 Comments Antidote to![]() ![]() Kris De Meyer, the director of the climate action unit at University College London and a neuroscientist, pointed to a “groundswell of stories” about “what we are doing to tackle the problem rather than just the problem in and of itself.”ĭe Meyer is one of the authors of a 2020 paper about the importance of “action-based” versus “issue-based” climate communication, which looked at the ways that communicators can “build people’s agency for climate action.” The paper challenges “conventional wisdom” that emphasizing the gravity of the situation will naturally motivate behavioral changes: “Raising concern and calling for urgent action in the abstract does little to help people figure out how to respond concretely.” There has been some progress made toward looking beyond the “issue-based” model in the last few years, De Meyer said, but “there’s a lot of work to be done.” Part of a growing movement to reshape how journalists, scientists, activists, artists and politicians communicate to the public about climate change, Pique Action represents a shift away from fear and despair and toward action and solutions. We are trying to be the antidote to that.” “We know that fear-based storytelling can be quite effective at capturing attention. “We want to focus on human ingenuity and focus on the things that we can tangibly do,” said Kip Pastor, the founder and CEO. Pique Action also makes original “micro-documentaries” about promising climate solutions in a series called “NextNow,” introducing viewers to projects like Newlight’s biodegradable, carbon-negative alternative to plastic, AirCarbon. Thayer is a host for Pique Action, a climate media startup that bills itself as “the opposite of doomscrolling.” In her videos for the company, Thayer talks about everything from sustainable investing to public transportation initiatives and uses titles like “Unf*cking the planet” and “Is the COP26 methane pledge bullsh*t?” “are…are we gonna be okay?” one user wrote in response. But what’s more surprising are the comments on the video–and their optimistic tone. If all you know about TikTok are dance challenges and lip-syncing to Lizzo, this content might seem surprising. In the 55-second clip, which features emojis, sound effects, “Spongebob Squarepants” memes, and a lot of exclamation points, turquoise-haired Hazel Thayer explains the Kigali Amendment and the difference between chlorofluorocarbons and hydrochlorofluorocarbons. “We are going to prevent between a half and a whole degree of warming.” The video opens the way many TikToks do: an unsteady close-up of someone talking, with the contours of a bright living room visible behind her. ![]()
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